Communication Degree (B.A.), The Media Arts and Analysis Concentration

Designed to allow you the flexibility to focus on one medium—video, digital media, audio, or film—or to combine two or more areas.

You'll gain knowledge and skills for media analysis, evaluation, and production.

Our curriculum balances theory and practical experience, bolstered by foundational principles in ethics, diversity, and intercultural communication.


  • Personal, one-on-one faculty advisers
  • On-site television studio, radio station, student newspaper
  • Internships locally and in Washington, D.C.
  • Exceptional alumni networking
  • Communication Club and Television Club

Alumni Career Paths:

  • Social Media Specialist
  • Production Assistant
  • Brand Marketing Coordinator
  • Media Operations Director
  • Studio Operations Director
  • Executive Producer
  • Screenwriter


Program Description

The Media Arts and Analysis concentration offers students the opportunity to develop the knowledge and skills necessary for the analysis, evaluation, and/or production of media texts. The concentration is designed to allow students the flexibility to focus on one medium-video, digital media, audio, or film-or to combine two or more areas. Courses in the concentration also encourage an examination of the structures and functions of media organizations.

Requirements for the Communication Major - 45 Credits

Required Major Core - 27 Credits


STUDENTS MUST ELECT ONE OF THE FOLLOWING CONCENTRATIONS. In addition to the required courses for each concentration, students are required to take electives, one of which must bear a COMM designation. If the concentration requires three or more electives, one of the remaining electives may be chosen from the approved elective list from any of the other concentrations.

Media Arts and Analysis - 18 Credits


Required - 9 Credits

Electives - choose three - 9 Credits

Additional Graduation Requirements

All students must meet the University Graduation Requirements and complete a common core of studies, distributed among the different academic areas as detailed in the Common Core.

Learning Outcomes

The Communication Department prepares students to be well-informed, responsible citizens and creative and ethical communication practitioners. The department is unique in offering this balance of theory and practice, which is manifest through our courses, our widely respected internship program, and our students’ involvement in a wide and diverse variety of campus and community organizations.

From the local to the global level, our students and graduates apply their knowledge and skills to pursue further knowledge, establish professional careers, and improve their communities.

WSKB radio studio
Communications Club
The primary purpose of the Communications Club is to participate in, assist with, and provide others with social interaction.


Communications Club
Photography Club
This club was created to promote the art, science, and fun of photography.
Photography Club
This club was created to promote the art, science, and fun of photography.
WSKB University Radio Station
WSKB is the student-run College radio station which broadcasts music, news, sports and other information.


WSKB University Radio Station

The purpose of WSU-TV is to provide an on campus, student-operated television program that serves as a learning environment for students interested in television production